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“Eicma Milan 2010 – Lambretta Press Release
June 14th, 2011 
dave787 
Milan, the city where one was born in 1947, born from the intuition of Ferdinando Innocenti and the engineer Pier Luigi Torre’s expertise.
Now with virtually the same lines as back then, a unique design that has contributed significantly to its success.Lambretta, from the 50′s to the 70′s was a part of Italian’s custom. Sleek, sporty and nonconformist, the Lambretta revolutionised the way we travel, making scootering more agile, practical and economical.
Throughout her life, Lambretta has obviously undergone several metamorphoses dictated by changing times, but has always kept the soul of a scooter compact and safe, although we must not forget its excellent performance.The Lambretta was loved everywhere. Just think of England’s phenomenon, the Mods, young trendy people who in the 50′s and 60′s chose to identify themselves by two symbols: the British Air Force and that of Lambretta.
Those were times of glory, great satisfaction and national pride.Today Motom Electronics Group SPA has an all-Italian project, that aims to revive the legend after a long absence.
For 38 years, Lambretta has survived only in museums, in clubs and among scooter collectors . Now she‘s back on the road.
Welcome Back Lambretta!”
A couple of issues with the above… there’s a rumour that the machine isn’t exactly “all Italian” as described, that it will be manufactured and assembled in China, and shipped over to Italy to have a few badges screwed on. Now I’m not saying that’s a necessarily a bad thing… but it’s certainly not ‘as described’ in the literature. And it’s not exactly an abscense of 38 years, as for many years Lambretta’s have been produced under license in India… and you can pick up a “new” Indian GP at many UK dealers.
A technical issue, if you can read the small print in the above image of the sales brochure, and can speak Italian, you’ll see the “power” of the 125 version is rated at 6.5kW, – and 7.5kW for the 150cc model. Does anybody with any technical nous know what that mean for the mph? What do similarly rated equivalent twist’n'go scooters do?
Lambretta New Helmets Ready For St George’s Day And The Royal Wedding!!
June 14th, 2011 dave787 The LambrettaTM scooter is an Italian design classic that scarcely needs introduction. Originally manufactured in Milan shortly after the Second World War the Lambretta scooter developed over the years into an icon of youth culture, embodying the 1960’s, personal freedom and the UK’s ‘Mod’ culture in particular.
Now, for the first time ever, Heritage Helmets are offering you the chance to own an official, limited edition LambrettaTM scooter helmet. Produced in Italy with Project SRI, these Eco leather lined, open-faced helmets have been specifically designed to compliment the classic Lambretta scooter models.
There are four helmets in the range, each celebrating a different aspect of Lambretta’s heritage.
- The ‘Bianco’ and ‘Nero’ models both feature the number ‘47’ within a target design (on white and black backgrounds respectively) to commemorate the first year of the Lambretta’s manufacture (1947) and its central place in Mod culture.
- The ‘Union’ uses the Union Jack, another iconic Mod symbol, to pay tribute to Britain’s special relationship with the Lambretta,
- The ‘Britalia’ is a unique collaboration between the Union and Italian Tricolore flags, which pays homage to the impact Italian style and design has had on the British scooter scene.
Each LambrettaTM scooter helmet comes with a 30-month manufacturer’s warranty and all of the designs meet European Road Safety Standards.
The Lambretta scooter has been a cool iconic prop for The Modfather himself Paul Weller, to promote his ‘Stanley Road’ album. David Beckham has ridden one for Adidas and more recently Liam Gallagher has used one to launch his Pretty Green designer range. Mod culture has come full circle and many of today’s best emerging bands are wearing original mod lines. In 2010 we have seen The Who performing their classic ‘Quadrophenia’ at The Royal Albert Hall, Shane Meadows revisiting the mod/skinhead culture in his acclaimed ‘This is England 86’ TV series and a hugely successful combination of classic vehicles, retro clothing and 60’s and 70’s sounds at the ‘Vintage at Goodwood’ Festival.
Retro is cool and these helmets certainly catch the imagination and interest building for the forthcoming remake of Brighton Rock, which has been adapted from the original Graham Greene novel and set in 1964. This movie (like the classic ‘Quadrophenia’), features both Mods and Rockers, their music, their clothing and over fifty Lambretta scooters. The interest in all things Mod is set to grow in 2011.
